Business Tips for Doulas and Birthworkers
Sometimes, finding clients can be hard.
Some people have to work hard to find clients, and others just seem to have them falling into their laps.
It can be discouraging to have to work hard to find them. Don’t be discouraged if your start is slower than others.
Here are some business tips for doulas to help you.
Create an Engaging Online Presence
Maintain an active and informative website and social media profiles.
Share testimonials, birth stories, and information about your services.
Use engaging visuals, such as photos, graphics, and videos, to showcase your personality and expertise.
Share BAI’s posts. That is an easy way to share relevant content with clients/followers/etc.. it is less work for you. These are easy business tips for doulas that you can do with very little work.
Offer Educational Content
Share informative pregnancy, childbirth, and postpartum content on your blog or social media.
Establish yourself as a go-to resource for evidence-based information.
Attend Community Events
Participate in local events related to pregnancy, childbirth, and parenting. Also, consider attending yoga, natural health, and other small business events.
Set up a booth or table at health fairs, baby expos, or community gatherings.
Engage with attendees, distribute informational materials, and answer questions. Be in the spaces your clients are in.
Network with Industry Professionals and Changemakers
Connect with obstetricians, midwives, and other healthcare professionals in your area.
Attend relevant conferences or workshops to build relationships with providers.
Establish a referral network by sharing your expertise and the value of doula support.
Connect with other businesses that serve or offer services for families, not just birth workers.
Join the Chamber of Commerce or local small business groups.
Join online communities related to pregnancy, birth, and parenting.
Participate in discussions, answer questions, and share your expertise.
Consider creating a blog, podcast, or YouTube channel to reach a broader audience.
Provide free initial consultations to prospective clients.
Use this time to understand their needs, explain your services, and build a personal connection.
Share your experiences and approach to doula support.
Build a Strong Referral Network
Collaborate with other birth professionals, such as lactation consultants, childbirth educators, and postpartum doulas.
Also, network with massage therapists, nutritionists, nannies, daycares, yoga class instructors, realtors (they can give out your information to pregnant clients), new companies opening in your community, factories, etc.. Think outside of the box for your referral network. Go where pregnant people are.
Establish reciprocal referral relationships to broaden your network.
Share Personal Stories
Share personal stories or experiences from your doula journey.
Highlight the positive impact you’ve had on previous clients’ births. Make sure you NEVER share anyone’s personal information or pictures without permission. Don’t be the doula who shares the first picture of someone’s baby online.
Personal stories create a connection and humanize your doula services.
Offer Flexible Communication:
Be accessible through various communication channels – phone, email, and social media.
Respond promptly to inquiries and provide clear, supportive communication. Remember it is okay not to take a client or a meeting if you don’t have the time on your schedule; refer them to another provider.
Show empathy and understanding in your interactions.
I hope these business tips for doulas help you take your business in another direction.
Become a Doula Today at Birth Arts International
Do you have a passion for supporting families through childbirth and postpartum? If so, becoming a doula may be the perfect career for you.
Why Become a Doula?
There are many reasons why becoming a doula is a rewarding career choice. Here are just a few:
- You will have the opportunity to make a real difference in the lives of families.
- You can use your skills and compassion to help people through one of the most important life experiences.
- You will have a flexible work schedule and be able to set your own hours.
- You will be part of a supportive community of doulas passionate about helping families.