The following is a student blog post by a Deidre Conlon
Business Tips for Childbirth Educators
Today I want to share some tips on most educators least favorite topic… business!
Coming from a marketing and business background, this is one of my favorite topics to discuss with new educators as they are starting out. Promoting your business is important and a step you want to take seriously. Here are a few things to consider as you are finishing your certification and starting to work on getting your new business off the ground.
Write down your target audience: This is important. Think about your general audience and start to focus on a more niche group of people. I live outside a large city so saying all expectant families in the city are my audience is too broad. Instead, I decided to focus on natural minded families that live near me and in my county. From my research I have not found any natural childbirth classes in this county so I will be the first.
Decide on a marketing budget and stick to it. Nobody likes the word budget, people usually associate it with restriction, but honestly it can give you freedom with what you plan to do. After doing some marketing research, you can set a budget and find out what works for your business.
You don’t have to have everything done to get started. I know some people will push back on this one, but honestly you can get your business up and running without having everything you want done. Often times we get stuck in the “it all needs to be perfect” mindset and never actually get our business off the ground. Pick the absolutely necessary things and stick to that list. The list will look different for everyone, but make sure you are well educated, responding to your clients, and the rest will start to fall into place.
Deidre Conlon is a natural childbirth educator outside Pittsburgh, PA. She is a busy wife and mother that loves helping others with their birth options and helping people save money and prepare for their new family adventure.