Be a Media Superstar!

Share this postShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on RedditShare on StumbleUponEmail this to someonePrint this page


Be a Media Superstar!


Working with the Media
All new doula’s, cbe’s, etc.. always want to know how to market their practice.
Here are some easy tips.

MediaMaking Contact
Television- Each major station will have a local affiliate. Try searching “NBC affiliate {your city name}, or if you know search the stations call letters. Visit the contact page, and find the phone number for the contact desk. Ask to speak to the assignment desk, and get their names. Other roles you can ask for all “health reporter” “morning show producer” or an assignment editor.

Radio- Research the station and directly contact the local stations, send your story ideas to the hosts or producers directly. If you are asked to do a phone interview, do not use a cell phone with spotty connections or use a phone in a room-full of people. Having children, etc.. in the background is a distraction, even a barking dog can be. I had had more than one fire truck or ambulance in the background of a live radio interview. It is unavoidable, so make sure you remove the most background noise as possible.

Newspapers- Do the same as you did with the television, and call the paper and ask who to be directed to, a metro or city editor, health or family reporter. Send the person you are directed to a pitch or speak to them professionally.

Write a Press Release
A press release lets local media know of your events, news, etc..
Here are some links they explain how to write a great press release.
Make sure your press release is direct, to the point and snazzy.
Do not have typos, or industry only language.
Make sure you have all of your contact information. Make sure your email address is professional. A long or silly email address reflects directly on you and your business.
Send it to all media outlets that you want to know about what you are doing.
Do not limit yourself to one town paper, or even your town, send them to all in the county. Press releases can also be sent to local free papers also. Just because one editor does not have time for your story, or is not interested does not mean another will not be.

Follow up calls
Make sure the said media outlets got your message.
If they ask you to call back, or express interested make sure you do just that.
Add that persons name to a media contact list.
If they are not interested do not keep calling.

Media Relations
If you are nervous and don’t know what to say, email Demetria, she can even on a weekend take a few minutes and talk to you about talking to the media.
Make sure you tell them you are working with Birth Arts International. People who read articles always want to know where they can get trained too, or who you are working with. Linking yourself to your organization increases your visibility also.

Interview Clothes
Be comfortable and yourself. Remember though how to dress and act will follow you for ever.

Be Yourself and Be Effective
You are fabulous just the way you are.

Some outlets will ask you to submit the questions you want ask, make them good.
“Why are doulas an important aspect of childbirth?”
Do not be baited into any type of provider bashing, or personal kinds of debates. Do not allow yourself to be drawn into but isn’t this “bad” debates. What you say can stick with you forever.
Be calm, clear and rational.
Make sure you have good answers to the obvious like “What is a doula” or “what does a childbirth educator do”, “Why is it/are they important?”

Be you, be memorable and be clear. I know you will be great!

Be on the lookout for the follow up article- Dressing for a TV interview.

Sign up for exclusive offers, webinars and news from Birth Arts International.
First Name: Last Name:

Share this postShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on RedditShare on StumbleUponEmail this to someonePrint this page